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  • Privacy


    Effective Date: July 7, 2014

    Welcome to trueHUEnews, a service of trueHUE Enterprises Inc. This Privacy Policy describes the types of information that we collect through our website and the related mobile and tablet applications (the “Services”) and what we do with that information.

    Our Services are designed to permit you to access our content without registering or providing personally identifying information. However, as described in more detail below, if you wish to post comments to any of our Services, you’ll need to provide your username and email address.

    This Privacy Policy applies only to information collected online through trueHUEnews website and the related mobile and tablet applications and does not apply to any information that you may provide to us, or that we may collect, offline or through other means (for example, via telephone or through the mail).

    If you have any questions about this Privacy Policy, please contact us through our website.


    Children should always get permission from their parents before sending any information about themselves (such as their names, email addresses, and phone numbers) over the Internet, to us or to anyone else. Our Services are not directed at children under the age of 13 and we won’t knowingly allow anyone under the age of 13 to provide us any personally identifying information. If you’re under 13, please don’t attempt to post comments on our Services or provide any information about yourself.


    The information we gather falls into two categories: (1) information voluntarily supplied by visitors to the Services, for example, when they post comments, sign up to receive our email newsletters, or contact one of the journalists whose work may appears on our Services; and (2) tracking information gathered as visitors navigate through our Services, review our email newsletters and other email messages and “like” our content through Facebook or share our content through Facebook, Twitter, LinkedIn, or Google+ (“Social Media Services”). This information may be collected directly by us or it may be collected by third-party service providers on our behalf. Third parties whose sites or services are linked to from our Services or from the Social Media Services may be gathering information as well, through processes we don’t control.

    Information You Voluntarily Supply

    We may collect and store information that you voluntarily supply to us while on our Services. This may include personally identifying information if you choose to provide it. In accessing and using our Services, you may have the opportunity to voluntarily submit some or all of the following types of information:

    • Contact information, such as your username and email address;
    • Information you include in correspondence you send to trueHUEnews or one of the journalists whose work may appears on our Services; and
    • Information you include in comments you post on any of our Services.

    You are not required to provide information about yourself to access our site. However, if you wish to post comments on our site, you will have to provide your username and email address. (Keep in mind that any information you choose to include in comments posted to any of our Services can be seen, collected and used by anyone who has access to that Service.)

    If you wish to receive our email newsletter, you must provide us your email address. Once we start sending out email newsletters, we’ll use your email address to send you the email newsletters you have requested.

    Information That Is Automatically Collected

    You may interact with content on our Service through social media sharing tools provided by Facebook, Twitter, Google, and LinkedIn. We do not control the information that these Social Media Services collect when you use their sharing tools, nor do we control how these companies use any information they collect. We encourage you to review their privacy policies before sharing our content using these social media sharing tools. Facebook’s privacy policy can be found here; Twitter’s privacy policy can be found here; LinkedIn’s privacy policy can be found here; Google’s privacy policy can be found here. If you’d prefer that these Social Media Services not collect information about the content you share, we’d suggest that you not use their social media sharing tools.

    We also may collect and store, and our service providers may collect and store, information that doesn’t identify you personally that is generated automatically as you navigate through our Services. For example, we and our service providers may collect limited information about the devices you use to access our Services, including the type of device you’re using (computer, mobile phone, tablet, etc.), the operating system running on that device, the type and version of browser software you’re using, the resolution of your computer monitor or other device display, the screen colors available on your device, the website that referred you, and your IP address. (Your IP address is a numerical address that is used by computers and other devices connected to the Internet to identify your device so that data such as the web pages you want to view can be transmitted to you.) We use this information to make our Services as useful and visually appealing as we can for as many users as possible. We may also use IP address information for systems administration and troubleshooting purposes, to help us manage the comments our users post, and to derive a rough estimate of your geographic location by country, city or town, and perhaps ZIP code.

    We may use “cookies,” a standard feature found in browser software, to enhance your experience on our Services. Cookies are small files that your web browser places on your hard drive for record-keeping purposes. We also may use web beacons (sometimes referred to as “clear GIFs” or “pixel tags”) to collect non-personally identifying information about how our visitors use our site and how they interact with our email newsletters and with our stories that appear on other websites. By showing how and when visitors use our Services and review our news stories, cookies and web beacons help us deliver more relevant content to users, identify how many unique users visit our site, various pages within our site, and track user interests, trends and patterns. For example, we may use these technologies to collect information about the time visitors spend on each page of our Services, the number of visits made to each page or section of our Services, whether they open the email newsletters we send them, and whether they click on particular links contained in these emails.

    We, and providers of web analytics services, such as Mixpanel and Google Analytics, may use cookies and web beacons to gather this sort of information on our behalf. To learn more about Mixpanel, click here. You may opt out of the Mixpanel cookie here. (If you select the Mixpanel opt-out cookie, data that is ordinarily recorded by Mixpanel will not be based on the Mixpanel cookie for analytics. When you get a new computer, install a new browser, or erase or otherwise alter your browser’s cookie file (including upgrading certain browsers), you may also clear the cookies in your browser, including the Mixpanel opt-out cookie.) To learn more about Google Analytics, click here. To install a browser add-on (available for most standard browsers) that communicates with Google Analytics to indicate that information about your website visit should not be sent to Google Analytics, click here. In addition to these third parties, we also run our own web analytics software called Piwik. Click here to opt-out of the Piwik cookie.

    We also may use cookies to determine that a visitor to our site has previously posted comments on the site and to record the type of device that a visitor has used to access to the site. The help function on most web browsers contains information on how to set your browser to notify you before accepting a cookie or to disable cookies entirely. However, if you don’t accept cookies, you won’t receive the benefits that cookies provide to other users of our site. For example, when you post a comment on one of our Services, we use cookies to save your username and email address to make it easier for you to post comments on return visits.



    We use the information we collect from visitors to our Services to communicate with our users, to better understand and serve our audience, and to heighten user engagement with our Services. For example, we use the information we gather to send you email newsletters and other communications, to deliver our content to our users, to recognize users who have previously posted comments on our Services, to measure site traffic, to measure user interests and traffic patterns, and to improve our Services and the services and features we offer.

    In addition, we may use your personal information to contact you via email for customer service purposes, to inform you of important changes or additions to our Services, and to tell you about other products and services offered by trueHUEnews or its affiliates, and products and services of selected others that we think may be of interest to you.

    Email Addresses

    If you provide us your email address, we may email you with information about our website or other products or services offered by trueHUEnews or its affiliates, and products and services of selected others that we think may be of interest to you.

    We also may use your email address to contact you from time to time for customer service purposes, or to send you administrative notices or other information about our Services. 
In addition, if you provide us your email address to subscribe to our newsletter, we’ll use your email address to send you the newsletter you requested. Subscribers may opt out of the trueHUE newsletter at any time and your name and information will accordingly be removed from our mailing list. If you are on one of our lists and are receiving emails from us, which you no longer wish to receive please email, us at remove@trueHUEnews.com with the word remove in the subject line.


    To help us understand how users are using our Services and to help us improve our Services, we may deploy our own analytics engine in addition to engaging third-party analytics providers, such as Mixpanel and Google Analytics, to collect aggregate information on our audience and how our audience uses our Services (for example, information on traffic to various pages within our Services). This information does not identify individual users. Mixpanel and Google Analytics may use cookies and web beacons to collect non-personally identifying tracking data from our site on our behalf, and then use that data to provide us with statistical reports on website activity.

    When we send you email newsletters and other communications, the content of those communications comes from trueHUEnews , but we may use a service provider to send the emails on our behalf. Our service provider uses your name and email address to send these emails, but is contractually prohibited from using this information for any purpose other than sending these emails on our behalf.

    We also may occasionally release information about our visitors if required to do so by law or if, in our judgment, such disclosure is reasonably necessary to comply with legal process, to enforce our Terms of Use, or to protect the rights, property, or personal safety of visitors to our Services, our employees, or others. If we receive a request to disclose information that identifies you personally, and if we believe that the circumstances of the request permit us to do so (and that we would otherwise be required to comply with that request), we will attempt to notify you of the request at the email address associated in our records with the comment that is the subject of the request. You may then challenge the request if you wish to do so. If you do not promptly challenge the disclosure request and notify us that you have done so, if your challenge to the disclosure request is rejected, or if, in our judgment, circumstances warrant, we may comply with the request. In addition, if we believe it appropriate to do so under the circumstances, we will independently object to requests for access to information about users of our site. In the unlikely event that we sell some or all of our assets, or one or more of our Services is acquired by another company, information about our visitors may be among the transferred assets.


    The Internet remains an evolving medium. If we need to change this Privacy Policy in the future, we will post the revised Privacy Policy on our Services and update the “Effective Date,” above, to reflect the date of the changes. By continuing to use our Services after we post such changes, you agree to the terms of this Privacy Policy, as modified.

    If you wish to contact us concerning privacy please email us at privacy@trueHUEnews.com
    If you wish to contact us concerning changes to your personal information please email us at changes@trueHUEnews.com

    Issues regarding privacy shall be governed by the laws of British Columbia, Canada

    Thank you very much for your time reading this binding contract and please have fun with our site.